YouTube Brandcast

YouTube’s annual marketing extravaganza featuring top creators, ad executives & buzzy musical performances.

In 2022 we transformed Broadway’s Imperial Theater in NYC into a the hub for YouTube’s yearly B2B Advertising Upfronts. We added themed bars, designed custom branded snack boxes, and wow’d thousands of marketers with over-the-top performances by Patrick Starr and Lizzo.

Agency
Good Sense & Co.

Photos
Andrew Federman & Nina Westervelt